How do I create an audience?

  1. Login to your account
  2. On the left hand side navigation panel, select "Facebook Ads" and press "Audiences."

  3. Select the Ads Account you want the new audience to be associated with. 
  4. Enter a name for the audience and location. All other fields in the audiences below are optional.
  5. Note as you add criteria the Estimated Reach in the bottom right hand side will update in real time. 
  6. When you've finished adding the criteria you'd like to target, click "Create Audience."